Sports betting online – bonuses & campaigns

If you are interested in making money by betting on sports events the online market provides multiple options to get started.

All the online betting sites want to have you pick their betting service before others. They do it by giving the best odds, bonuses and campaigns.

Sign up bonuses can give you a boost

One of the main offers that betting sites use is to give away money for free to new customers. When you sign up to a bookmaker they will top up your deposit with 100% and sometimes even more. These money can give you a really good start if used with care. Don’t let the money go over your reasoning and try to stick with your plan, whether it is large amounts on low odds or many small amounts on higher odds.

How can the betting sites give away free money?

Well, basically the money is not free and they come with rules. The extra money you received needs to be used following a set of rules, commonly;

  • Turnover requirements – you need to turn over the amount 3 times before requesting a withdrawal
  • Minimum Odds requirements – you need to bet on odds 2.0 or above
  • Transfer prohibited – many betting sites offer casino, scratchcards and poker but the odds bonus can not be moved to other markets

Since the use of the free money are restricted in this way, the betting site can almost always get all the money back before you were able to reach all requirements.

What betting sites are giving away signup bonuses?

Almost all odds betting sites give away bonuses to new signups. The spread is wide though, some give away 25€ and some up to 100-200 €. Here is a list of some generous sports betting websites that you can sign up with:


Register using promo code FB50 and Ladbrokes will match your first stake with a free bet up to £50.

William Hill

At William Hill you can bet on sports events and as a new customer you get a £25 Free Bet if you use the promo code F25 when registering. Note: At William Hill, the free bet stake is not included in the winnings.


At Betfair you bet on sports and your bets are matched to other real players. New players get £20 refund on first bet if lost. You can also earn up to £1000 in cashback on your first 30 days of betting.